What is the symbol of success?
In
1886, Coca-Cola was invented by a pharmacist named John Pemberton. He
fought in the American Civil War, and at the end of the war he decided
to invent something that would bring him commercial success.
However,
Pemberton had no idea how to advertise. This is where Frank Robinson
came in - a specialist in calligraphy. Frank designed the logo and also
registered Coca-Cola's formula with the patent office.
Pemberton
had failed severally as a pharmacist. But then he felt the conviction
to succeed by trying his hands in the beverage market. In order to
present his success to the world, he required that a logo be made for
his new beverage.
"A
logo is a symbol used by a business to ensure the successful
differentiation and unique attraction of a product or service as
belonging to a particular business."
"This makes a logo a symbol of success."
For
many start-ups the knowledge of making a logo isn't fresh, however the
realisation that it is a symbol of success is uncommon. You have to
consider it a very important part of the vision to be successful.
Because it will be your banner, your badge, your emblem, your symbol
that uniquely presents with instantaneous recognition all the effort put
behind building a successful business now and in the future. Hence it
must be done well because it is foundational to becoming a brand.
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