Coca-Cola takes marketing campaign to popular Lagos neighbourhoods

It has been over two months since Coca-Cola introduced its “Taste the Feeling” anthem, yet covers for the song have not stopped coming from top-notch Nigerian musicians. In an exciting twist, the anthem is now on the streets of Lagos for fresh, untapped talents to showcase their skill and record their own cover of song.

In the last few days, the state-of-the-art Coca-Cola studio bus has been on tour of popular Lagos Neighbourhoods to give young musical talents an opportunity to jump on the trend of popular Nigerian artistes and do their own cover of the hit anthem.

One of the participants, 15-year-old Taiwo Hassan, who got a chance to record his cover in the studio bus, when it made a stop at Shitta, Surulere said, “I feel like a superstar right now. I never thought I would drop my own cover of the “Taste the Feeling” anthem just like my favourite artiste 2Face did. I will cherish this moment forever.”

The young star also got to perform his cover before a large crowd. “It was a wonderful experience; one that I would relish for a long time,” he said.

At the Iyana Ipaja, Ketu, Ogba and Festac axis where the studio bus activation also took place, it was a delight watching participants belt new and interesting versions of the anthem. In the end, participants who made the crowd’s top three were presented with the Samsung J6, J4 and J2 phones respectively.

Nkechi Ekeanya with stage name “Nikky” who didn’t make it to the top three, shared that she was simply excited at being able to record and perform the “Taste the Feeling” anthem.

“Well, I got a chance to record my own version of Simi’s cover of the “Taste the Feeling” anthem, and I think I sounded just like her with a touch of Nikky flavor,” she said. Commenting on the “Taste the Feeling” studio bus activation, Marketing Manager, Coca-Cola Nigeria, Cletus Onyebuoha, described the activation as one of Coca-Cola’s engagement initiatives designed to give vent to the passion of the Nigerian Teens. “Music is one of the ways teenagers express themselves,” he said, adding that this platforms provides them that opportunity to express their feelings and at the same time motivates and gives them the confidence they need to become the stars they aim for.

Some other locations visited during the Lagos activation include neighbourhoods around Obalende, Agege, Ikorodu and Abesan. The Taste the Feeling studio bus will also be touring other states to further engage and interact with its teeming consumers.