What is the symbol of success?

In 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the American Civil War, and at the end of the war he decided to invent something that would bring him commercial success.

However, Pemberton had no idea how to advertise. This is where Frank Robinson came in - a specialist in calligraphy. Frank designed the logo and also registered Coca-Cola's formula with the patent office.

Pemberton had failed severally as a pharmacist. But then he felt the conviction to succeed by trying his hands in the beverage market. In order to present his success to the world, he required that a logo be made for his new beverage.

"A logo is a symbol used by a business to ensure the successful differentiation and unique attraction of a product or service as belonging to a particular business."

"This makes a logo a symbol of success."

For many start-ups the knowledge of making a logo isn't fresh, however the realisation that it is a symbol of success is uncommon. You have to consider it a very important part of the vision to be successful. Because it will be your banner, your badge, your emblem, your symbol that uniquely presents with instantaneous recognition all the effort put behind building a successful business now and in the future. Hence it must be done well because it is foundational to becoming a brand.