Apple launches iPhone SE in Lagos

The iPhone SE, a new 4-inch smart phone that offers brilliant and exciting options to the Apple's flagship iPhone 6S and 6S Plus has been officially unveiled to the public.

The launch which attracted iPhone and Apple enthusiasts as well as the technology-savvy, featured a firsthand experience and the versatility of the iPhone SE.

According to the Brand’s representative in Nigeria, Redington Gulf, it is a fusion of the iPhone 5 and iPhone 6 generations of devices, taking the size and design of one and the latest specifications and capabilities of the other. Apple's senior vice president of Worldwide Marketing, Philip Schiller, says, it is the most powerful 4-inch smart phone ever.

"The mobile device is for Nigerians looking to explore and enjoy the limitless possibilities of owning an iPhone. It is an exciting new idea. We started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone in the world with a four-inch display.

"Everyone who wants a smaller phone is going to love iPhone SE", he continues. "All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand and safely in your pocket."

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms; iOS, OS X, watchOS and tvOS, provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud.